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2024 SEASON CAMPAIGN

The Texas Rollergirls are a flat-track roller derby league in Austin, TX that includes four home teams. The Texas Rollergirls are the originators of the fast-growing sport.

Every year, the league develops a unique home team campaign look and feel for the season. For 2024, the direction centered on light textures that allowed each team’s color gradient to stand out. A full suite of marketing collateral was created and deployed throughout the season.

GRADIENTS

TEXTURES

The paper texture was used in the background of all assets at a 50% to 65% opacity setting, against a white background.

A version of the textured paper with a tear effect was used in situations where a background color or photograph is revealed underneath. 

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HOME TEAM GAME SOCIAL POSTS

SEASON DATE FLYERS

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TRADER CARDS

GAME DAY PROGRAM

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