2024 SEASON LOOK & FEEL
Client: Texas Rollergirls
The Texas Rollergirls are a flat-track roller derby league in Austin, TX.
Every year, the league develops a unique home team campaign look and feel for the season. For 2024, the direction centered on light textures that allowed each team’s color gradient to stand out. A full suite of marketing collateral was created and deployed throughout the season.
GRAPHIC DESIGN
Branding
Crafting
Compositing
Designing
Editing
Formatting
Layout
Production
Refining
Retouching
Typography
GRADIENTS
Gradient color combinations were created to reflect each team’s colors and paired together based on the teams playing against each other each month.
TEXTURE
The paper texture was used in the background of all assets at a 50% to 65% opacity setting, against a white background. A version of the textured paper with a tear effect was used in situations where a background color or photograph is revealed underneath.
SOCIAL MEDIA SEASON PROMOTION ASSETS
SEASON PROMOTIONAL FLYERS
SKATER TRADER CARDS
GAME DAY PROGRAM
