joy+glee was a new product launching alongside a new online subscription service. The campaign required email, paid social, and organic social deliverables designed to drive audiences to the website and encourage them to opt in to the subscription.

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The brand had a fun, colorful, and cheeky personality, creating an opportunity to bring the product to life through playful animation and illustrated elements across the assets.

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That same personality extended beyond the digital experience and into the physical unboxing experience, with the interior of the delivery box designed to feel just as playful and engaging.