Created social-first content for Starbucks Doubleshot by tapping into the brand’s playful, humorous personality and connecting with its young audience through relatable moments. I concepted and pitched creative ideas, directed photoshoots, helped source and hire talent, and built animated assets to bring campaigns to life. From ideation through production, the work focused on creating eye-catching, entertaining content that felt authentic to consumers, encouraged engagement, and delivered a lighthearted experience that strengthened brand affinity.