Starbucks Doubleshot is a ready-to-drink coffee beverage that combines bold espresso with milk and a touch of sweetness for an easy energy boost.

ART DIRECTION

Collaborating
Conceptualizing
Curating
Direction
Presenting
Problem-solving
Production
Strategizing
Storytelling
Visioning

GRAPHIC DESIGN

Crafting
Compositing
Designing
Editing
Formatting
Layout
Production
Refining
Retouching
Typography
Video editing

Created social-first content for Starbucks Doubleshot by tapping into the brand’s playful, humorous personality and connecting with its young audience through relatable moments. I concepted and pitched creative ideas, directed photoshoots, helped source and hire talent, and built animated assets to bring campaigns to life.

From ideation through production, the work focused on creating eye-catching, entertaining content that felt authentic to consumers, encouraged engagement, and delivered a lighthearted experience that strengthened brand affinity.