DISPLAY BANNERS
Client: Nike
Nike was looking to distribute digital banners for their U.S. & Korean market.
ART DIRECTION
Collaborating
Conceptualizing
Curating
Direction
Presenting
Problem-solving
Storytelling
Visioning
GRAPHIC DESIGN
Crafting
Compositing
Designing
Editing
Formatting
Layout
Refining
Retouching
Staying true to the Nike brand, several templates were designed and animated. The templates needed to seamlessly work for transparent and non-transparent images, as well as with footwear and apparel visuals.
I designed various templates, built mock animations, and pitched those options to the client. The client loved all the options but had to narrow down to one favorite.
STATIC & ANIMATED TEMPLATE
The selected template was designed to highlight both the textures and overall form of Nike products. The background features a close-up macro shot of the product, drawing attention to its details and materials. Layered over the textured image is space for a full-product image, allowing viewers to see the product in its entirety while still showcasing the finer details.
Static
Apparel
Animated
Korean
ADDITIONAL BANNER SIZES
300x250
160x600
460x60
