ART DIRECTION

Collaborating
Conceptualizing
Curating
Direction
Photoshoots
Presenting
Problem-solving
Production
Strategizing
Storytelling
Visioning

GRAPHIC DESIGN

Crafting
Compositing
Designing
Editing
Formatting
Layout
Production
Refining
Retouching
Typography

The end of the year was quickly approaching, and the leftover budget needed to be spent – music to my ears. The goal was to continue providing recipe content, featuring the range of Pure Leaf flavors, and reaching new fans through engaging posts.

The Craftmas campaign presented Pure Leaf as the go-to brand for beautiful holiday craft inspiration. A range of video and static content was captured and formatted for various social and digital outlets. Each day leading up to the 25th of December, a how-to piece was shared. On the 12th and final day, a beautifully decorated table was revealed.

I worked closely with strategists, a food stylist, a prop stylist, talent, photographers, and video editors to ensure the execution of high-quality imagery and videos.