While working in NYC, Mountain Dew needed fresh, rural imagery that was difficult to capture in the concrete jungle. An opportunity arose for me to travel to Houston, TX, to capture a library of evergreen content that could be used throughout the year.

As a native Houstonian familiar with both the city and surrounding areas, I presented a range of landscapes and creative concepts that aligned with the brand’s aesthetic and brought the right visual energy to the campaign.

The weekend shoot was a huge success, resulting in a versatile collection of imagery that was used across both organic and paid media throughout the year.